Why it happens
1. No numbers
"Worked on a dashboard" says nothing. "Cut report time by 60% for 12 analysts" gets read.
2. Weak opening verbs
Bullets starting with "helped", "assisted" or "responsible for" hide what you actually did.
3. Missing the role's keywords
Screeners look for specific skills. If the JD says SQL and your resume says "databases", you may not match.
4. Non-standard sections
Creative headings confuse parsers. Use Education, Experience, Projects, Positions of Responsibility, Skills.
5. Wrong length
One page, roughly 420–640 words. Much less looks thin; much more doesn't get read.
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